GoDirect’s second and perhaps the most pertinent pillar from a social upliftment point of view is Go Local. GoLocal is a movement that envisions to bring back the immense socio-economic-politico benefits of an economy that relies upon its most granular unit of production i.e. a local worker, craftsman, artisan or creator of any form. Which essentially means that the bulk of transactions happening in that economy would be local buyers procuring goods/services from local sellers. GoDirect is built with this pillar in mind, so that the entire eCommerce experience of both sellers and buyers facilitates a local trade-cum-transaction.

To realize this vision, GoDirect is reaching out and activating farmers, cottage-industries, small to mid-sized manufacturers across North America with these fundamental tenets of being local:

• Local demand must reach local suppliers: GoDirect’s thoroughly researched, amazingly designed, and intelligently created mobile application (below are links to Google and Apple store) is expanding rapidly to collate demands from ~0.8 million postal codes in Canada and 40k postal codes in the United States. This demand is routed to sellers who have signed up on GoDirect and want to service this location (they may be already serving or GoDirect would have encouraged them). GoDirect’s seller search algorithm is a unique combination of proximity, value (not price which includes soft factors like quality), history of orders, customer feedback and lifetime ratings.
• Not everything is produced locally: Barter has been in practice since times immemorial, because not everything can be grown/produced or sold everywhere, due to different ecology, availability of requisite workforce, or land/space limitations. Which means goods and services must be moved across regions to make the best available to each. However, this practice thrives when there is a balance of equation i.e. region A is both giving and getting some things not relying entirely on currency payouts. GoDirect intends to promote this balance to its users by showcasing the benefits of balancing users’ lifestyle which can maintain the demand between locally available and outside imported products.
• Know Your Seller: In a digital world which is more and more moving towards virtual, and touchless interactions between a seller and buyer, GoDirect platform believes in showcasing detailed seller profiles on its mobile platform to end consumers encouraging information sharing about the farming or manufacturing setup, unique practices, behind the scenes of the hard working farmers, manufacturers and other producers, and an overall sensitivity, appreciation towards the entire buying process.