GoDirect’s last and the most unique feature vis-à-vis any eCommerce platform in North America is GoPersonal –  a one-stop destination for personalized shopping that caters to all your family’s needs. This pillar was developed after observing, and getting feedback from countless consumers across the world about the inability to tailor-make an eCommerce platform (either web or a mobile app) as per routinely applied and intelligent choices. As a result, consumers face the challenges of navigating through countless products and the frustration of not finding precisely what they’re searching for. That’s why we have built GoDirect with a strong focus on providing a personalized shopping experience to consumers of various personas, ethnicities, geographies, occupations, and socio‐political, economic, and cultural choices.

At GoDirect, we firmly believe in putting the shopper at the center. With our GoPersonal feature, consumers have the ability to set preferences for products, cuisines, ingredients, health considerations, and much more. Simply let the platform know what matters most, and it will curate a selection of items that align with your choices. Gone are the days of sifting through endless options—now you can find exactly what you need in a fraction of the time.

Managing your family’s shopping requirements can often feel like a juggling act, but with GoDirect, we simplify the process. From groceries to household essentials and more, we bring together a wide range of products on a single platform. Say goodbye to visiting multiple stores or websites to fulfill everyone’s needs. GoDirect is your go-to destination for all your family’s shopping requirements. What sets us apart is our product range that caters to a diverse demographic, from one-year-olds to sixty-year-olds, and even your beloved pets.

Discovering new products that match your preferences can be a delightful experience. GoDirect’s personalized recommendation engine analyzes your shopping history, preferences, and browsing patterns to suggest items that align with your tastes and needs. Whether you’re looking to try a new cuisine, find a healthier alternative, or discover a previously unknown product, our recommendations will surprise and delight you. For instance, our categories are meticulously organized to accommodate dietary preferences such as vegan, vegetarian, or meat-based, ensuring that your personalized experience is tailored to your specific needs. Additionally, you can set preferences for packaging options, such as sustainable packaging or glass packaging, further enhancing your shopping experience.