Serving Brampton, Mississauga


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About Us

GoDirect - Canada's
First Pureplay
eGrocery Platform
Ethnic Groceries Since 2016

GoDirect’s team has been involved in the Indian CPG (consumer packaged goods) industry since 2016 as experts, consultants, trainers, technology architects and turnkey project managers. This era coincided with the rise of the Indian Retail tech ecosystem including the spur of newer, more innovative F&B manufacturing companies, pureplay eGrocery platforms and other unique sales and distribution models. Food & Beverage vertical (commonly referred to as Groceries) has been GoDirect teams’ forte where the team has automated sales and distribution teams of leading regional Indian brands like Mrs Bectors Food Speciality Limited (Cremica), Raj Jeera, Vastu Ghee, Kudos Ayurveda and other niche companies. As a result, GoDirect’s team has vast experience in F&B manufacturing, Distribution channels, Inventory management systems, Salesforce management, Marketing and instore promotions, and the most important – Consumer preferences and buying behaviors.

State of Canadian Grocery

Canada has been a magnet for international students and foreign workers for a long time, however the numbers went through the roof when Canada fully opened its immigration policy around 2017 with the launch of the FSW program. It was backed by years of research which showed the number of human resources required in various industries. As a result, anywhere between 3-4 million immigrants have moved to the country in the past decade. Think of these immigrants as consumption nodes or catalysts infused in the Canadian economy. They come from a wide array of nationalities, ethnicities, cultures, and food and beverage consumption and unique grocery habits. The grocery industry in Canada (led by groups like Loblaws, Sobeys, Metro, Walmart and Costco) has been transforming itself around the spiked demand of international products by these immigrants. However the change has been sluggish especially on the digital side. Covid19 exposed the massive gaps in the Grocery supply chain of Canada (empty shelves, toilet paper hoarding, canned food distribution and more). However, this is fast changing with a new breed of startups like GoDirect who are challenging the status quo.

Consumer Base
1 K
Ethnic Products
100 +
Delivery Radius
10 km
Dark Stores Planned
1 +

Our Journey Since Sep'2023

Greater Toronto's Most Loved Grocery Platform

Online Grocery is the Future

Dollar Savings
100% Availability
Delightful Service

Meet our team

Ravi Sapra

Chief Technology Officer

Harinder Singh

Chief Executive Officer

Gurpreet Oberoi

Chief Marketing Officer

Harsh Kohli

Chief Strategy Officer

Sukhmandeep Nayyar

Procurement Head

Sehajdeep Nayyar

Operations Head

Arshdeep Singh

Logistics Lead

Our Strategic Partners

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