A significant portion of Canada’s population comprises landed immigrants and Permanent Residents (PR), totaling around 23%, which translates to approximately 9.2 million individuals. This demographic includes individuals who have chosen Canada as their new home, contributing to the country’s economic and cultural fabric.
Religion plays a pivotal role in Canada’s cultural mosaic. Christianity remains the predominant faith, with adherents accounting for 53.3% of the population, totaling about 21.32 million people. Additionally, Muslim, Hindu, and Sikh communities collectively make up 9.3% of the population, reflecting Canada’s embrace of religious pluralism and tolerance.
Canada celebrates diversity through its racialized groups, which include South Asians (7.1%), Chinese Canadians (4.7%), Black Canadians (4.3%), and others (21.3%). This diversity enriches Canadian society, fostering a vibrant blend of cultures, traditions, and perspectives across the country.
Within the broader racialized groups, the South Asian community comprises a significant segment, accounting for 7.1% of Canada’s population, approximately 2.84 million people. This community includes individuals of Indian, Pakistani, Sri Lankan, Bangladeshi, and other South Asian origins, each contributing distinct cultural heritage and traditions to Canada’s multicultural tapestry.
Canada continues to attract immigrants from around the globe, with varying immigration waves shaping its demographic landscape. Notably, a substantial portion of the South Asian community immigrated to Canada between 2001 and 2021, with over 43.4% arriving during this period, illustrating Canada’s appeal as a destination for individuals seeking new opportunities and a better quality of life.
Canada also welcomes international students, who enrich its academic institutions and contribute to cultural diversity. In 2022, international students accounted for 2% of the population, approximately 807,750 individuals, highlighting Canada’s status as a top destination for quality education and cross-cultural exchange.
Languages spoken in Canada reflect its multicultural makeup. Among the South Asian community, English remains predominant (36.4%), followed by Punjabi (29.4%), Urdu (11.3%), Hindi (8.2%), Tamil (7.1%), and Gujarati (6.4%). These languages serve as bridges that connect communities and preserve cultural heritage within the Canadian mosaic.
Based on the above stats and our extensive market research since 2018 when our founders first came to Canada and started their entrepreneurial exploration, the total addressable market (or TAM) for online groceries in Canada is about 10 million, which is the sum of:
a) all landed immigrants (now permanent residents of Canada) which approximates to 4 million
b) all international students who have enrolled in a Canadian college since 2020 (who haven’t become permanent residents yet or haven’t participated in a Canadian census study) which approximates to 2 million
c) Other Canadians who are digitally aware, are already on the online shopping adoption curve and have tried doing their grocery purchases through delivery platform like Instacart or online platforms of big-box retail companies like Walmart.ca, Voila.ca and PC Express.
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