Canada has long been a magnet for international students, but the inflow of admissions grew exponentially post-2015, following the government’s introduction of schemes like the Federal Skilled Workers Program, Provincial Nominee Program, and Trade Category Schemes. Since then, over 5 million international students, primarily from India, have moved to Canada. Among these students, some have become permanent residents, some are awaiting application decisions, and others are working towards eligibility for permanent residency. More than a million students with active status aim to complete their education, obtain degrees, and secure work visas. Most come from humble backgrounds, with parents able to afford only the first year’s tuition, leaving students to earn fees for subsequent years. They live in basic shared accommodations, cook at home, avoid eating out or owning a car due to costs, and juggle classes, part-time jobs, and cash work. This leaves minimal time for household chores like cleaning, laundry, cooking, and grocery shopping 🛒. Imagine them planning groceries, visiting multiple stores for different products, carrying bags on public transport or on foot, all amidst 20-50% food price inflation 📈.
At GoDirect, we believe the Canadian international student community, especially from the Indian subcontinent 🇮🇳🇵🇰🇧🇩🇱🇰, faces unique challenges often overlooked in mainstream media. Instead of focusing on negative sentiments about their impact on the labor market, this blog aims to highlight their struggles and how GoDirect is building a grocery business rooted in socio-economic pillars like tackling food inflation, optimizing supply chain efficiencies, and empowering underrepresented groups like immigrants and students. 🌟
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